Sony's Cognitive Processor XR gives the Bravia 7 an edge in natural picture processing — skin tones, shadow detail and motion handling all benefit from Sony's AI-powered approach. Brilliant for films, drama and sport alike.
Cognitive Processor XR makes skin tones, textures and shadow detail look natural
Dolby Vision perfectly calibrated out of the box — no expert setup required
Tested and recommended by Which?, What Hi-Fi? and The Ambient